Entry #181 - Print design - by AAAjelena

Somerville87 picked a winning design in their print & packaging design contest

For just $407, they received 185 designs from 40 designers.

My very first project on 99designs totally exceeded my expectations. I found the designers polite, prompt and 99designs customer service team second to none. I continue to use and would highly recommend! — Somerville87

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Exclusive Secret VIP Launch Party Poster/Flyer


Custom Print & Packaging Design package

Purchased for $407

(including 99designs fees)

By Somerville87
  • Last feedback - Sat, 09 Oct 2010 18:47:02 +0000
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Congratulations to the winner, AAAjelena!

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Design brief

Brief Overview

I'm an events promoter Launching a new club on Saturday the 30th of October.

Brand Name

Hush Hush

Target Audience

Upper market UK locals in the north east & university students, aged 18-30.


1 A2 Poster design
Adaptation of poster in A5 size flyer.

This is part of a guerilla marketing campaign to launch a new event and club in the city.

It will be promoted as a secret VIP launch party, with lots of guerilla marketing techniques which will slowly release all the details of the party, i.e. DJ, location, time etc.

Even though this event (In this secret party form) is technically just a one off event, the branding will be a precursor for the regular Saturday nights there which will begin and run every Saturday after the 30th. The event will be called "Hush Hush".

This is being pitched to attract a very fashionable, upper market (but not necessarily well off) audience. The campaign is based around capturing peoples imagination, so It has to be reflected in very striking and original art work.

Key aspects:
Must be very striking
Must be clear that it is a secret party.

Possible styles (Not essential):
Predominantly black and white

Originally my thoughts were to have a very minimalist design, with a large question mark. My first design:…5436_n.jpg

If you have something special to show me that isn't minimalist, great -- I'm open to ideas. Below is a design I love:…lastik.jpg

Read full brief
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