You will want a picture of a healthy, happy, slender woman with catchy phrases such as, â€œlose 20 pounds in 3 weeks!â€ "As seen on Oprah!" Keep it simple and do not make it too wordy. You want just enough to create interest so the consumer clicks on it, and they can get the rest of the info on your landing page.
The HTML Creatives:
Same sort of idea. This is what the consumer will see when they open their e-mail. It must be attractive and get them to click on the e-mail to get to the landing page.