IAB Banner contest

Internet

Our predictive AI helps retailers and e-merchants to recruit true new customers on their website, providing a qualitative advertising experience. Our clients are mainly retailers and e-merchants, that have thousands of products in their catalogue. Few examples : Rakuten, L’Oréal, Nature & Découvertes, Blancheporte. Our objective is to make advertising campaigns efficient and promote our clients products directly in the ad banners.

The objective of this mission is to create a 160x600 banner which respect the following guidelines : - Product-based banner (not a branding banner) : the banner will display one or more real products a user could buy when he will click on the banner - The information of each product in the banner will come from our clients’ products catalogue (name of the product, picture, description, etc). - To draw attention to the web-users = aerated, modern and clear - To put a button for each product displayed : “I BUY IT” More details: - The banner is for 1 brand and should display products from this brand - The banner should be animated (switching to other products, highlighting some areas…) - The banner must contains two products, and may contains some more products hidden at the loading time but shown later by animation (with carousel animation) - It should have a “privacy policy” link (ie a small AntVoice icon redirecting the user to our website). - We let you choose where to put the image/title/description zone. You decide where to truncate text if it is too long. We ask you to put “(...)” if you do so. I understand that the banner we are looking for is a bit generic (always have a title, description, price, brand logo, etc.), but what I am challenging you is on the design/graphical aspects. You can be creative with some geometrical shapes, different typography, different colors...

Find enclosed the product informations you must use. Please do not use other data to fill banners. Please do not change these informations (ie.size of the picture) If a product is discounted, you will find an original price, a discount percentage and discount value.

Every design category has flexible pricing for all budgets. Banner ad starts at €49.