Unlike other logos, children’s logos have two jobs to do: appeal to both kids and parents. A successful logo will appeal to the curious, colorful and energetic nature of a child, while speaking to the responsibilities of the adult making the purchase.
Whether your business involves toys for toddlers, crafts for kids or blankets for babies, you need a creative and professional logo design to build healthy and direct relationships with customers. It’s not enough to focus on the “fun” aspect of having a kids brand without considering all the other details that go into creating your logo.
Here are some things to take into consideration when creating children’s logos.
What makes a good children’s logo?
To design a kids logo, you need to first understand the realities of the industry. While those using your brand will be children or babies, the ones who are ultimately selecting your brand for children will be adults. Kids are looking for something that’s humorous and playful, and adults are looking for a brand they can trust.
Your logo should appeal with children by being youthful and energetic. But this doesn’t mean that it should be condescending or simple! Kids logos require a level of thoughtful sophistication just like any other brand. Prioritize eye-grabbing visuals: colors, characters, popping typeface.
Your brand might also tell a story or involve an adventure—and that might mean including a character in your logo. Think of all the cereal brands that have mascots. These mascots are friends children meet everyday for breakfast. And don’t forget, people of all ages like cute characters.
Your logo should capture your brand in a single image. This is a way for adults to recognize that your brand has the specific traits they are looking for. For example, if your toys are made to spark creativity in children, emphasize that with inspiring color pairings, magical looking animals and other unique combinations. If your snack bar is healthy and sugar-free, use images of fruits and natural colors.
Finally, when designing a logo for children, empathy is key. Put yourself into the mind of a child. Remember when you were a kid and you always went for the same brand of chocolate and watched your favorite movie over and over again. And think of what it’s like to be a new parent and trying to pick the best out there for your baby. Having a thoughtful logo design will address all of these impulses and more. Inviting your product into a family’s daily routine is no small ask, so make their decision easier by giving careful attention to designing your logo.
Amazing ideas for baby and children’s logos
Cute, character logos
A character logo is ideal for emphasizing the endearing, childlike aspects of your brand.
Adorable, sometimes personified, animals are a great way to convey that your brand cares about the creative and imaginative ways of life. Who wouldn’t prefer animals illustrated with soft lines, smiling faces and gentle colors over something dull? Character logos also speak to what adults associate as childlike, as well.
With the focus on the image, these logos tend to have a clear, legible typeface with minimal text.
Nostalgic kids logos
These vintage-feeling, children’s logos tend to speak more to the adults than the kids. The aim is to bring back feelings of a time when they were children and overjoyed at the prospect of ice cream, wooden blocks and books.
Hand-drawn illustrations are always a great way to convey timeless traditions. These logos tend to be over lighter-colored backgrounds with watercolor or painted effects. They make great use of white space and emphasize the familiar.
For the typeface, pair sans serifs with serifs or cursive with modern clean lines for the full vintage feel and easy legibility.
Modern logos for the modern parent
Modern children’s logos tend to be minimalist. Clean lines and a selection of vibrant colors are visible in these uncrowded designs. Subtlety rather than obviousness is the way to go.
If you want your brand identity to be hip and modern, these logos are the way to go. These logos are great for children’s clothing, furniture, toys and game companies.
Dynamic and bold children’s logos
If you would like to convey that your business is bright, bold and high-spirited, your logo can easily reflect that. These logos bring to mind candy and games with a burst of energy.
Expressive and bold fonts, contrasting vibrant colors catch the attention and invite the onlooker to join in with the same enthusiasm. Playful, asymmetric text alignment works great with these logos as well.
Dynamic logos work great for businesses that cater to children’s parties, game companies, fun houses and others in that vein. They also work great for places like dentists and pediatricians, because they need a fun boost to counterbalance their serious reputation.
Serious (but still fun) kids logos
It’s not all play and no work when it comes to children’s products. If your brand works with educational toys, games and classes, then balance the fun with the serious in your logo.
For the typeface, it’s good to use bold sans serifs that emphasize your brand name. Asymmetric text alignment is a great way to give some movement to the otherwise simple text. Make your colors more playful by stacking them together like legos. Use a central image to tie it all together, like an animal or a children’s toy.
This might sound simple, but this type of logo is very nuanced. Your logo can’t look like all the others, and you need to emphasize what makes you different. Take a look at some examples below for inspiration.
The fundamentals of logo design
If this is your first logo design, remember that it’s normal to be intimidated! Logo design is complex and specialized. Creating a design for a children-related business is very different from creating a design for an organic produce delivery company for city dwellers. But before we delve into specifics, let’s take a general look at the basics of logo design.
Logo design is a nuanced specialization of graphic design that encompasses aesthetics, branding & marketing, composition, color theory, typography and artistic skill. We give a fuller introduction to the craft in our free online guide How to design a logo, but here we’ll summarize some key points to provide a little background.
Design for your brand. Simply looking for the “best type of logo” will yield unsatisfactory results—you need to think about your brand identity to figure out the best logo FOR YOUR BRAND. If your company curates children’s parties, you’re going to need a very different logo than a company that makes educational books.
So before starting on a logo, you have to think carefully about what kind of brand you want to be—your “brand identity.” Are you a dynamic brand or a serene brand? Are you aiming to teach or entertain or both? That will guide your design choices, in particular colors, shapes and letters.
Colors, shapes and letters. Each different color and shape represents different emotions—for example, logos with contrasting, vibrant colors convey confidence, logos with a lot of circles seem friendlier etc. Likewise, that extends to font choice, such a formal serifs vs. casual sans-serif. Every design decision reflects on your brand, so build your brand identity from the ground up with strategic choices.
How to get a children’s logo
As we’ve elaborated on in our guide How to create a logo: Comparing the best ways to get a logo designed, a company has four main options for getting a logo. Let’s briefly review them now:
- Logo maker (DIY). Make your logo yourself from scratch using a logo maker or other entry-level design software.
- Hire a design agency. Hand off all logo design duties to a design agency and their suite of specialists. This option tends to be costly.
- Work with a freelancer. Find a freelance designer to design your logo for you. This gives you a professional option at a lower cost than going to an agency.
- Commission a design contest. Explain what you want in a briefing by including visual preferences and business goals. Designers from all over the world will then submit samples based on your briefing. All that’s left after that point is to pick the one you like best and start revisions. You only pay for the one sample you choose.
Your logo is so crucial to your brand’s success that DIY and logo makers are only advisable under extreme circumstances. Considering how complicated logo design is, if it’s not designed by a professional, it may suffer from mistakes that could have been avoided.
The rest of the options are dependent on your preference. If your only concern is price, check out our Logo design cost guide for more detailed distinctions.
The reason why design contests are a great way to go about it—and the reason they’re so popular—is that they simultaneously present the creativity of multiple designers and give you lots of attractive options. If you’re still unsure what style and look is right for you, a contest has the benefit of experimentation—you may not know what logo design best suits you until you see some creative drafts from several designers.
If you know what style and look you want, a freelancer might be right for you. You can browse portfolios to find one with a style that matches what you want in terms of style and then work with the freelancer to get exactly what you’re looking for.
Are you ready to get an amazing children’s logo?
As you’ll understand from this guide, your logo is your very first brand ambassador. Working with someone professional who knows how to make the ideal expression for your brand is vital. Make sure your devote the necessary attention to creating a logo that reflects your awesome brand.