Design a book cover to appeal to organic tea enthusiasts

Get The Tea: Why Drink Organic Tea to Naturally Improve Your Health

M.C. Pearson

The author is an avid tea drinker. She has spent over 7 years learning everything about tea. Her passion for tea makes her enthusiastic about sharing things about this fascinating beverage. As a health enthusiast and environmentalist, she also wants to help others become healthier by educating them about organic tea.

The ‘cocktail party pitch’: This book talks about all things related to tea, such as its health benefits, history, the production process of herbal and organic tea, innovations in this beverage, and how to choose organic tea. The book's unique selling point: It teaches you how to read organic labels and ensure that they are true and legit.

What’s your reader’s gender? Male and Female But women drink more tea (53.2%) than men (46.8%). What’s their family situation? Their parents have regular jobs. They either live with them, alone, or with their own family. What’s their work situation? They have a stable source of income either from their job or their own business. What’s their financial situation? They are average to high-income earners. What keeps them awake at night? They are conscious about what they drink. They want their drinks, especially their tea, to be organic and healthy. What makes them angry? They hate it when they see others harm the environment. What makes them happy? Achievements in their career, quality time with their loved ones, and quiet time with a cup of tea. What are their goals in life? They want to achieve a healthy lifestyle. Who do they want to please? They want to please themselves and their family. What trends are going to affect them? Millennials and Gen-Z consumers prefer products that are sustainable and environmentally friendly. What websites do they spend the most time on? Facebook, Instagram, Tiktok, Twitter, Quora, and Reddit, Reader's Digest, CNN Do they have a built-in bias? Are they inclined to trust or deny science? Are they religious? Do they have a strong political opinion? Do they trust/respond well to authorities? They rely on science when it comes to boosting their health. What is their secret desire, something they wouldn’t even tell their best friend/ therapist/ spouse or even admit to themselves? What is that one thing they crave above anything else? They want to contribute to the environment in any way they can.

Every design category has flexible pricing for all budgets. Book cover starts at €289.