I create interior designs for youngish professionals on the come up. My design selections are curated to align with each client's personality, goals, values and style. My goal is to make the lives of my clients easier with functional, safe, and beautiful designs that reflect their highest truest expression of themselves and a design process that is fun and easy.
My target market a young professional (30-40) that is highly motivated, goal oriented and wants to maximize both their career and home life. Dedicated to their career and/or business, their household income is $100-250k. They also value personal development and seek opportunities to broaden their horizons. They might have a pet and 0-2 kids. They are a homeowner, college educated and financially literate. Some might question whether they are workaholics but they live healthy albeit busy lives. When they are not at work or spending time with family you can find them working out or enjoying some other physical activity, reading (to relax or learn), travelling, participating in professional organizations, working their side business, or spending time with one of their many diverse friends. They value quality over quantity when it comes to shopping. They appreciate fashion and style although they may lack a little confidence when it comes to decorating their home.
When they are home, there's something about their home that just isn't working and its causing them frustration. Luckily, they find me - a trustworthy and fun interior designer that has their best interest at heart! They understand the concepts of leveraging their time/energy and maximizing their money so they view hiring a designer as an investment. They might be the first or second person they know to hire a designer which gives them a feeling of status. They value the benefits or interior design and are looking for help adding functionality and beauty to their home environment.
As part of my brand I will also donate 5% of my profits to Habitat for Humanity which I have been involved with since high school and whose cause aligns very closely with my personal mission which is that everyone deserves - an environment that is not only safe, functional and beautiful but also reflects who they are and who they are meant to be!
My logo should show that I have style but still be approachable, lean on the feminine side but not alienate men, imply my industry (thru use of the slogan or an icon that relates to interior design), and be unique but classy. I am open to most colors but please do not use a light pink or red.