Gourmet & Glow got their new logo & brand identity pack by running a design contest:
Create logo for Gourmet & Glow: food & drink prep gadgets for fit girls
Check out Gourmet & Glow's Logo & brand identity pack contest…
Creation of Lockup Logo for 'Gourmet & Glow' a. Usage: Logo design must be suitable for use on a range of consumer products, product packaging, leaflets, eBooks, Website and Online Advertising and variety of written communications. b. Design: Must stand-out online in Social, Amazon, Websites, Blogs, etc. c. Logo image has to be clean, clear, not overly engineered Brand Info: a. Master Brand: "Gourmet & Glow" Who We Are: a. Gourmet & Glow develops kitchen, cooking and food preservation products b. "Gourmet" aims to represent - magnificent, yummy, and healthy food, meals or drinks c. "Glow" aims to represent - glowing, radiant, beautiful, fit, strong, confident d. The first product launch for Gourmet & Glow are Pastry Blenders - A pastry blender/dough blender is a cooking tool used for blending dough/pastry, it is made of metal and plastic handle. It is used manually (not electrical) by pressing on pastry. e. It can be used in many healthy recipes such as homemade pasta, low sugar desserts, whole wheat dough, etc. Target Market: a. She is a 23 - 37 year old female. b. She is modern day independent women. c. She works lots of hours, are also health conscious, like to research, learn about studies or healthy lifestyle trends to make good decisions for their daily consumptions (food and drink) d. She wants to have healthy, energized bodies and minds e. She wants to look good, fit, strong, glowing, beautiful, confident f. She has pretty consistent healthy diet throughout the week, and so not afraid of having her favorite desserts once in a while g. She works hard but also like to play hard, want to go out, enjoy her time with friends, and be playful h. When she has time on weeknights or weekends, she enjoys cooking, making healthy foods and drinks, sharing them with her partners, families or friends i. She combines her healthy eating habit with a couple of workouts per week to attain her weight/body goals, and to also relieve the stress from long working hours j. She has good values, understand that beauty and confidence come from hard work and try not to shortcut any processes to reach her goals k. She wants to be viewed by peers, friends, and family as respectable and well put together individuals, by having good choices. l. They wants to be the go to person when it comes to healthy lifestyle
Brand Essence - Key Descriptive Words that the brand represents and you want your logo/packaging to communicate a. Modern b. Independent, powerful c. Healthy d. Playful, stylish, feminine e. Radiant, glowing, refreshing f. Empowering, strong Primary Message/Tone - what do you want people to FEEL about your brand when they see it or see any communication from it a. A trusted brand with personality b. Open, honest, genuine, warm, trustful c. Supportive, motivating, inspirational d. A girl's best friend, relatable, caring e. Humble, sweet, open-minded to learn f. Cherish every moment, pumped to work hard to make one a better version of themselves What the brand IS a. A PREMIUM QUALITY BRAND b. Is Playful c. Is Carefree d. Is information savvy, empowering and inspiring e. Is a 'Kayla Itsines' (sweet, humble, cute, inspiring, confident, charismatic, strong, mature, classy, stylish, pronounced aka SWEAT with Kayla brand) f. Is Chrissy Teigen (writes her own cookbook; creates incredible, yummy, healthy recipe; is beautiful and glowing; is witty, confident, playful) What the brand is NOT a. Is NOT intangible or elitism or over the top b. Is NOT immature c. Is NOT reckless d. Is NOT righteous or too bohemian e. Is NOT showy, arrogant, slutty, immature, image conscious Market Places a. USA b. Europe/UK
$599 Bronze package
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
Gourmet & Glow collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
The difficulty with this design was to express what "emperor of China" stands for - a luxurious asian buffet lunch and dinner. All packed in a modern designed logo, which is recognizable as a restaurant and can be understood at the first look. Kristanna was on the right path from the first time on, but always kept being creative and openminded for ideas and critics. Her fast respondance and working on many different versions on her own helped a lot in developing the logo-design - from the first contact to the last it was a professional work. Thanks for everything.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Fresh produce, packed both in bulk and retail packaging (e.g mangoes, broccoli, limes, avocados, tomatoes). Includes co
The Business is based open weight loss and will give recpies
We gather some of the most loved restaurants food and cook, sell, and share in a one shared kitchen. We give our kitche
Produce and market high quality fresh truffle products and mountain experiences to local and international markets
Start up company making healthy organic CBD edibles and CBD oils. Want clean, positive, minimalist health and wellness
We make a wide variety of delicious baked goods.