springwell got their new logo & brand identity pack by running a design contest:
Whimsical playful logo and brand for new progressive school
Check out springwell's Logo & brand identity pack contest…
Learning for Life
We are a new school that takes a progressive, non-traditional approach to education, that is more than just academic (not just books smarts). We empower students to take the reigns of their learning through an emergent curriculum that responds to their interests, and through collaborative, project-based learning. We are starting with ages 3-6, but will quickly grow into a grades school. We want to provide a school option to families looking for a partner to nurture children into adults who are capable, self-aware, and equipped to navigate relationships and appreciate diverse perspectives. We are targeting mothers who are traditionally the decision-makers in the family for schooling. Ages 25-44, master's degree, progressive. I'd like the logo to communicate a marriage between logic (frontrunner #5) and creativity (frontrunner #27) ; stability and whimsy; left-brained and right-brained. I need a marriage of both aspects. The name SPRINGWELL came from this idea of a water well, that children already have depths of knowledge within them (deep, wisdom, grounded, subtle, old), but that the school will also help them spring forth into the world (outer, active, young, evolving). I'd be curious to see a water well image used.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
springwell collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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