KJELL.beer got their new character or mascot by running a design contest:
Create a "punky" racoon for a new beer brand.
Check out KJELL.beer's Character or mascot contest…
Food & Drink
We are a manufacturer of a new craft beer brand. Our target groups are younger persons with a good beer taste ;=).
What's your vision?
Basicaly we are starting our CI from the scratch. We wish to have a mascot for our brand which is a racoon. Because this is a sassy animal. The cover of our new bottled beer is this coon with an enerved expression (as if he was caught by police) with a sign (like burglers at a Police Station) facing towards the front. This sign will later carry the name of the brand (Kjell) along with other information. This cover will only be the head and the sign, not the body. The racoon may look a bit "punky" (be creative)! :D Once the winner is found further orders will come. We want to establish some kind of comics.
The cover should be very colourful and catchy, the upcomming comics may be more simple.
€319 Bronze package
Every design category has flexible pricing for all budgets. Character or mascot starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
KJELL.beer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Great artist, Jwhittingham became one of our favourite since the first draft and made the best progress along the contest. Requests were answered quickly and our fantasies becamein reality. We are happy with the designer and we hope to move on together. Thank you very much!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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