Yevhen Lykhonosov got their new character or mascot by running a design contest:
Household chemicals product line needs character or mascot (pumpkin) - not helloween style
Check out Yevhen Lykhonosov's Character or mascot contest…
Cleaning & Maintenance
Household and car cleaning product line. Target audience - housewives, families, monitor and smartphone owners, car owners.
What's your vision?
Household cleaning product line needs character or mascot. It should be modern, glossy, friendly pumpkin, which "helps to clean" houses of customers. Variations of pumpkin: 1. Pumkin, which washes the car. 2. Pumpkin, which takes bottle with trigger and cloth in it's hands. 3. Pumpkin, which washes leather chair. 4. Pumpkin, which washes bath. It is possible to present soap foam around the pumpkin.
Logo is attached. Bottle color is black.
Every design category has flexible pricing for all budgets. Character or mascot starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their character or mascot.
Designers across the globe delivered design magic.
Yevhen Lykhonosov collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Rocket Roj is an intuitive, creative and exceedingly talented artist. In the contest, we described what we needed; characters for a fun set of playing cards.
We asked for example characters to be dark but cute with a forest and mushroom theme. We a few inspirational images - hoping to express the tone and feel needed.
The contestants (designers) were asked to keep in mind how these characters could be used in both the physical and digital playing cards. Everyone was told that this could be parlayed into a game. So it was important to keep in mind what a 360 of a character might be. How the forest environments would evolve into. The were asked to come up with potential equipment that the dark but cute mushroom characters would carry.
Rocket Roj totally nailed it pretty much the first day! We kept the contest going as there were so many great designs, but each time we looked, Rocket Roj's designs just got better and better. More detailed, super expressions and dynamic body language. Cool ideas for the environments, hats, equipment all sort of fun stuff. He hinted at ideas for expansions. Again, there were LOTS of really great designs but it was pretty much a one horse race out of the gate!
I've been in the industry for a long time. I've worked at game companies, animation and entertainment companies. Yes, the House of Mouse was one.
Rocket Roj is a real gem. We got way more than expected, very fast turn around and needed little guidance. I look forward to working together. Thanks so much Roj. :-)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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