ALTA Tactical got their new icon or button by running a design contest:
Create the next icon or button design for Benchmark Realty Group
Check out ALTA Tactical's Icon or button contest…
Real Estate & Mortgage
Benchmark is a real estate firm located in Miami, Florida, USA that specializes in both commercial and luxury residential properties. Our target audiences are: 1) Corporate/Commercial clients seeking business property or office space in the South Florida area. 2) High-net worth individuals and families seeking luxury residential properties in the Miami/Miami Beach area. 3) South American (especially Brasil) clients seeking luxury residential and investment properties in the Miami/Miami Beach area. http://benchmarkrg.com
What's your vision?
We are looking to have an icon designed that can be used to represent the Benchmark brand across a wide variety of marketing and communications channels. This icon should complement the current Benchmark logo (see attached documents below) rather than seek to redesign the logo/website. The ideal design will be minimalistic in nature with clean lines and crisp color. Think of the Apple "apple" as a reference point. It should seek the complement the current design of our website and promotional materials. The letter "B" -- or letters "BRG" may be used together. The letters "BM" should not be used. One version of the icon design could be used for "COMMERCIAL" purposes with an almost identical, yet slightly different, design used for "LUXURY" clients. The design should fit into a square, but does not need to be square in design. NOTE: Reference the AUX.jpg file attached to see how the Coast Guard racing stripe was used to create a square icon. We are open to this technique or something similar. The design should be able to be used across a variety of backgrounds including black, white, and green, and should work across both print and digital environments. Current versions of the Benchmark Realty Group logo are attached below. Keywords we would use to associate with the ideal design would be: 1) Style 2) Luxury 3) Elegance 4) Chic 5) Trust 6) Miami 7) Professional 8) Knowledgable 9) Service 10) Commerce **** NEW INSTRUCTIONS ADDED 13-NOV **** We have uploaded the document "BRG Icon Development" to help provide additional guidance as to how this icon may be used. One of the key attributed we are seeking is for an icon that has one color scheme (perhaps black/red/grey) to be used for our commercial business, and a separate color scheme (perhaps grey/green/white/yellow) variation to be used for our luxury residential business. BRG COMMERCIAL BRG LUXURY Any thoughts or input you can work into your design(s) during this final stage of the contest would be greatly appreciated. Thank you
What is a benchmark? http://en.wikipedia.org/wiki/Benchmark_(surveying)
Every design category has flexible pricing for all budgets. Icon or button starts at €179.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their icon or button.
Designers across the globe delivered design magic.
ALTA Tactical collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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