Shonak Nathwani got their new icon or button by running a design contest:
Hookup app icon that appeals to women
Check out Shonak Nathwani's Icon or button contest…
This is a short term dating / hook up app called 'Smash'. The idea is that a user anonymously posts just a selfie of themselves to other nearby users. The user's profile self destructs after 69 minutes. We don't have a specific target audience but naturally it's likely to be used by a young audience in all countries. Both hetro and homosexual. You can find more information on the App Store here: https://apps.apple.com/us/app/smash-the-hookup-app/id1458911539 We originally had a 'mask' icon as a way of hinting that the app is anonymous - but reverted to an icon that resembles the word 'Smash' in the absence of any better ideas. I want the 'Smash' / (e.g. crash, something unexpected) aspect to come across in the icon design. It needs to invoke more intrigue, perhaps, more distinctive, fun and classy. It needs to convey a sense of an exciting adventure. Other themes could include an emphasis on the profile only being active for 69 minutes, or that it's strictly location based app. I'm not looking for anything cheap, explicit/erotic. The app icon needs to predominantly appeal to females to address the gender imbalance we have, and perhaps a bit brighter as the grey can be a bit dull / off putting. I do still like the pink though, but feel free to introduce more colours into the pallette. (The hex colours of the app and in the app screenshots are currently 985476 (Pink), 333333 (Dark grey), D6D6D6 (Light grey).)
What's your vision?
An App icon for the Google play and Apple App Store
Every design category has flexible pricing for all budgets. Icon or button starts at €179.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their icon or button.
Designers across the globe delivered design magic.
Shonak Nathwani collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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