craigOx got their new illustration or graphics by running a design contest:
Create a 'hero illustration' for our world-class craft beer festival!
Check out craigOx's Illustration or graphics contest…
Food & Drink
With events in Melbourne, Sydney and Auckland, GABS Beer, Cider & Food Fest is one of Australasia’s premier craft beer festivals. The core philosophy of the event is to share our love of craft beer and cider with as many people as possible through an exceptional festival experience. Much more than a traditional beer festival, GABS is a ‘spectacle for the senses’ that aims to surprise and delight at every turn. Featuring an indoor Ferris wheel, silent disco, dancers, acrobats, circus performers and roving bands, as well as engaging food and drink demonstrations and education seminars, our event is about celebrating great beer with friends in a hugely fun environment. Our audience is primarily in the 26-45 age bracket. They’re highly social and quite discerning in their love of food and drink.
What's your vision?
We are looking for a ‘hero illustration’ to lead our 2018 festival marketing campaign. In previous years, we have used a great photo from the event, featuring attendees having fun at the festival. This has been used across our full marketing campaign, including large format outdoor billboards, digital advertising, social media, emails and more. This year, we want to take a different approach and are looking for a fantastic illustration to lead the campaign. PRIMARY ELEMENT GABS Souvenir Glass We’ve taken some indicative photos (attached) of our distinctive GABS Glass with the GABS badge logo. This could be used as the centrepiece of the illustration, filled with beer and a generous head to the narrow neck of the glass. The glass could be used on its own or in a ‘Cheers’ pose with another glass. SECONDARY ELEMENTS If it works with the illustration, it would be great to hint at some of the other event features in the background. These could include: Ferris wheel. This is a major element of our Australian events. Trumpet/saxophone/drum (one or all) Representing our ‘house band’ The Ale Capones. People dancing / arms up. Giving a sense of the entertainment / silent disco. Circus performer. We have a range of roving performers throughout the festival. Festoon lighting / bunting / lanterns. We decorate the entire event with festoons, bunting flags and lanterns. It’s a strong part of the aesthetic. Paddle of beer tasters. People buy tasting paddles of different beers. Giant Jenga. Very popular at GABS! Bell. This is rung at the start and finish of the event. We have attached some reference photos of each of these elements. Please note it’s not essential that any or all of these are included as we want to keep the focus on the beer glass. But if you felt some of these elements could work, very happy to explore this. There are also additional photos at https://www.gabsfestival.com/photos/ No copy is required. The winning illustration will then be used as part of our marketing collateral.
The illustration needs to be able to be reproduced on very large billboards so will need to be high resolution. Other References I have also attached - a sample of posters from other festivals using illustrations to give an example of how this illustration will be used. - an example of our festival poster from last year to give you an idea of our previous marketing campaign. Essentially, this illustration would replace the photo on that poster and we would build the copy around the illustration.
A$709 Silver package
Every design category has flexible pricing for all budgets. Illustration or graphics starts at €319.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their illustration or graphics.
Designers across the globe delivered design magic.
craigOx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Freedom goes above and beyond for her clients - and on top of that she has amazing taste and is brilliantly talented. Highly highly reccommend
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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