nickhofteholder.gtd got their new logo & brand guide by running a design contest:
FinBeta: Design a simple logo & brand guide for an online financial education startup
Check out nickhofteholder.gtd's Logo & brand guide contest…
0) Our Mission We enable people to care of their finances themselves and to invest smart. 1) What we are offering (our digital services) 1.1) Videos via Youtube to improve people's financial literacy 1.2) Podcasts via Spotify to improve people's financial literacy 1.3) Remote coachings via Skype to improve people's financial literacy 1.4) A playbook (PDF) to improve people's financial literacy 2) How we communicate our offering (our marketing approach) 2.1) We plan to do content marketing via Instagram 2.2) We plan to do content marketing via LinkedIn 3) Whom are we targeting (our customer segment) 3.1) People between 19 - 39 years who are willing to take care of their money themselves 3.2) People who are willing to improve their financial literacy and learn online 3.3) Customers speak German and are based mainly in Germany, Switzerland and Austria 4) These are our market competitors 4.1) Finanzfluss > Youtube Channel: https://www.youtube.com/channel/UCeARcCUiZg79SQQ-2_XNlXQ > Website: https://www.finanzfluss.de/ 4.2) Talerbox > Youtube Channel: https://www.youtube.com/user/Talerbox > Website: https://www.talerbox.com/ 4.3) Aktienrebell > Youtube Channel: https://www.youtube.com/channel/UCC9tTze3TjtWhVpJE_LTbgA/featured > Website: https://aktienrebell.de/ 4.4) Aktien mit Kopf > Youtube Channel: https://www.youtube.com/user/AktienMitKopf > Website: https://www.aktienmitkopf.de/
0) Please consider: The design mark (picture mark) of the logo needs to work as a standalone logo without the word mark "FinBeta" as well. This means that the design mark needs to work without the word mark "FinBeta". 1) FinBeta's core values: We are 100% customer centered. We learn permanently. We love it simple. We are open. 2) Please consider these info before you kick off your design work: > FinBeta is composed by two words: Fin = Financial, Beta = Beta > Beta is the greek letter "β". This is important to us. > We aim to let our users know that we "are always in Beta" (meaning: learning and improving never ends). People are constantly learning. This is why we are called FinBeta. > We aim for a simple and state of the art logo design. > We would love to get some additional ideas and version for idea #1 (see attached file "FinBeta_Logo_Drafts.jpg"). We would love to see some options with the beta symbol "β" within a circle. 3) These is our decision making process for this contest: 3.1) Degree of simplicity of the design (is the design simple and easily to recognize?) 3.2) Context relevance of the design (is there a logical link to EDUCATION and/or FINANCE?) 3.3) Degree of the "surprise moment" and creativity of the design (is the design new, surprising and fresh?) 3.4) The design needs to work across various social media channels (is the design applicable through various online channels e.g. Youtube, Instagram, LinkedIn, Facebook?) 3.5) The design needs to be unique in the financial education market (is the design language different than from the market competitors?) 3.6) Degree of briefing alignment (is the design in line with our design brief?) 3.7) Designer's quality of feedback (is the designer providing timely feedback, how helpful is the feedback?) 4) We appreciate your input and your creativity. Thank you. Danke. Grazie. Obrigado. Merci. Bedankt. Dziękuję. For any questions: Please get in touch.
€408 Custom package
Every design category has flexible pricing for all budgets. Logo & brand guide starts at €389.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
nickhofteholder.gtd collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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