MoonSpark is intended to be one word; it can be designed as one word, with a capital ‘S’ for spark or another design mechanism to ensure the word ‘spark’ draws the viewer’s eye, too
Descriptive: Mid-level line of costume and sterling silver jewelry; some semi-precious stones. Products include beaded chokers, semi-precious pendants, rings, bracelets, charms, necklaces, earrings and possibly some men’s products such as cufflinks. Some are simple and classic, some are more elaborate. Mostly for women, and some unisex.
Design style/feel: Clean, modern, elegant, flowing. Should somehow incorporate the suggestion of a moon and/or a spark. Appealing to millennials and up. Unisex to slightly feminine. Brand may expand to men’s items, so the design should appeal to both women and men.
Function: Design must be able to reduce down and be clearly legible on small jewelry tags and cards. 1-color is fine. 2-color okay.
Not looking for: astrology, 1970s retro, filigree, or “woo woo” emphasis; not low-end mass market.