Added on day 2: Just want to reiterate that I'm looking for something that's easy to read - not too flowery, busy or script. Everyone is different, but to me heavy serif is hard to read. Really appreciate everyone who submits and considers submitting. Many thanks.
Here's my Pinterest board of graphics ideas: https://www.pinterest.com/hansenwor…ics-brief/
Feel free to surprise me.
Thoughts on my brand:
Conveys cool used and vintage inventory that's curated and upscale
Is clean, memorable and easy to read - not too flowery, busy or script
Can grow into a private label for home decor and gifts
Reinforces that I'm not a flea market or pure antique store
Conveys "affordable quality" - my prices are lower than most flea markets
Can be translated (very soon!) for our 4x8 (or 4x6) roadside sign
Is positive, welcoming, engaging, reliable and kind
Our area is saturated with flea markets and their shoppers are also my shoppers. Since my name, Cannery Market, doesn't say antiques or vintage, the word "vintage" has to be prominent to explain what I am. (Other words I've used are uniques, antiques, repurposed, furniture, gifts and decor.)
My building is a Santa Fe-style tan stucco building with dark brown trim and I cannot change those exterior colors. I don't mind having different colors for my brand.
Due to zoning issues, I can't have a sign until another business leaves in early September. So my brand needs to be able to expand or translate to the sign, or the sign needs to resonate with the brand. I'd like to find someone who wants to continue to work with us so we can get the sign design next.
We're not a flea market but we need to attract the flea market, vintage and antique crowd as well as homeowners, collectors, interior decorators, etc. We're a couple of years behind the trend here, so bear that in mind.
I like contrast to make things more readable.
My selling points are:
Cool stuff. The most frequent comment I hear is, "You have really cool stuff."
Great prices. Really.
Something for everyone - variety of items, styles, times, etc.
No junk. No down energy vibes. People feel good here.
My store is located in an old cannery (hence the name!) that's set back from a busy road. Most don't notice the building or know it was an old cannery so I'm easy to miss. But once people find me, they come back and bring friends.