Wedding service agency market in Russia is at the growth spin and is very competitive, but still at it is emerging state compared to mature markets of Europe.
Products that clients are looking for “full service wedding day” preparation and management in Moscow; “full service wedding day” preparation and management outside Russia in different countries around the world.
Agency selection criteria is based on rational and emotional factors.
Rational: word of mouth, portfolio of weddings, offer, price range
Emotional: first impression of the web site, quality of foto, video, usability and functionality of of the website, information structure. Client should be impressed and engaged to get the impulse to call for personal meeting.