alefs got their new logo design by running a design contest:
BEER RACER - COLD, BEER, FAST! Opportunity to craft the design for a new Atlanta area start-up!
Check out alefs's Logo design contest…
Cold, Beer, Fast!
Food & Drink
We are launching a new beer delivery service and we are targeting anyone of legal drinking age from young to old. Typically an older millennial, upwardly mobile, intelligent individuals all the way up to retired professionals that are successful. We are a premium service offering Top Shelf liquor, beer/wine, CBD products as well as our own gourmet munchie line (flash frozen gourmet pizzas, etc). Although, the main focus is alcohol delivery. We will have 45 craft brews on tap at our brewery and will be able to receive an order, pour the beer and actually can it right on site and have it delivered on ice right away! Not only are we delivering beer, but also, CBD and Gourmet Munchie food items. We are desirous of creating an emblem or other type style of logo that is retro, yet at the same time, hip and contemporary. We'd like to say Established in 2021. We would like the design to be clean, simple yet cutting edge and that it will translate well on our outdoor media (billboards), online, vehicle wraps, business cards, signage, social media, embroidered shirts and hats. We are going for a retro (classic americana service style company look and feel) and we are sort of thinking along the lines of the old 1967 cartoon Speed Racer. Here they come...here comes Beer Racer, they're bringing cold beer! When you run out of beer but you really need a cold one! We are looking for edgy, racy, classic and simple all at the same time...is this even possible? We would like to work with the best designers in the world to create an ICONIC branding logo look and feel that will stand the test of time! We are honored and grateful to have the opportunity to work with such a talented pool of designers! We are thinking that right now we are seeing reds, blacks, silver and potentially yellow and/or blue??? We are hoping to work with a local car racing team as well to develop a very cool livery design for our first company vehicle. The winning design will go up on billboards in the Atlanta area on August 2nd and will be incorporated into our entire media marketing mix. This would be a great opportunity for any designer to begin the journey with us with the potential to grow into a wonderful working relationship as we may scale our company regionally and/or nationally. We pray we find the right design that will stand the test of time, resonate as truly classic Americana that will harken back to the days when SERVICE really meant something! We are more than a delivery company, we are a service company that wants to set ourselves apart with quality, positive experiences whereby we are always consistently cool! Some descriptive words that we identify with are things such as: Classic, Cool, Racy, Quality, Speed, High Energy, Fun, Consistent, Retro, Solid, Iconic, Best, Pioneer Some of the words that we don't identify with are: corny, played out, seen that before, average, copy cat, slow and anything just not good and high quality. We look to set ourselves apart with the brand identity and user experience through all facets of the customer process from ordering to delivery to face to face engagement with all of our employees. At the end of the day, we don't want a beer mug on wheels...
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
alefs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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