ambryan got their new logo design by running a design contest:
Boutique wine label needs a unique brand identity
Check out ambryan's Logo design contest…
Food & Drink
BACKGROUND/OVERVIEW Conduit (definition) – “a natural passage through which something is conveyed.” Wine is the physical representation of a passage, a journey...one that doesn’t end even after its been bottled because wine is alive and constantly evolving. We believe the winemaker should be a steward of this process, lending a hand when needed, but otherwise staying out of the way of the basic elements that really make the wine: the earth, water, wind (yeast), sun, and time. In this sense, wine represents our connection as humans with the Earth and its basic elements; one would not exist without the other. In the same way as wine represents our connection with the Earth, wine also enhances our connection with each other. Wine sets social context. It’s enjoyed around the world at the dinner table, at weddings, at funerals, at holidays, or simply with friends. We believe that the connection with the earth and each other are what make wine something truly special. ABOUT US We are a boutique winery that truly hand makes our wines. All of our fruit is hand picked and sorted prior to crush. Fermentation occurs either in open-air fermenters or in neutral barrels prior to pressing off the juice for aging. We currently only have 30 barrels, so each one gets the attention that it deserves. In the vineyard We search all over California so that we can personally select growers who are dedicated to earth-friendly, high quality (low yield) methods, which enable the wine to deliver natural concentration and complexities, while maintaining a distinct sense of place and time. In the cellar While we realize that human influence is inherently a part of the winemaking process, our goal in the cellar is to have minimal influence, being stewards of the natural wine making process rather than overpowering our fruit with too much human-influenced winemaking techniques. TARGET AUDIENCE Affluent, educated, younger Gen X, older Millennials (28 – 45 years old). Women tend to drive household purchases of wine, but men tend to purchase more expensive wine, so a brand identity that doesn’t speak too loudly to either gender would be ideal. OUR WINE Our wine will retail in mid-high price ranges, $18 - $40 per bottle. Anderson Valley Pinot Noir Russian River Pinot Noir Russian River Rosé of Pinot Noir Dry Creek Valley Syrah Amador County Viognier Amador County Barbera
Logo types to explore
OBJECTIVE Create a unique and eye-catching logo/label and type font that represents the above ideas of connection described above via Conduit Wine. Please focus on the name “Conduit” rather than our full name of “Conduit Wine.” We are pretty open to any and all ideas, simple and clean or complex and artistic, but and ideal identity would look just as good on a mesh trucker hat as it does on a bottle. We have included our current “placeholder” logo below as well as some commercial examples of wine labels and logos that we think represent their respective wines very well. Note: some associate the idea of “conduit” with electrical conductors, we obviously want to avoid this representation (and/or all references to electricity) in all our branding and rather focus on themes of connection.
$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ambryan collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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