macartneysarah got their new logo design by running a design contest:
Bring art and science together for new logo
Check out macartneysarah's Logo design contest…
Food & Drink
THE PRODUCT; Turmerick is organic high potency drink powder focused on delivering anti-inflammatory benefits to drinkers, and offer an alternative to coffee or tea. The powder is dissolved in hot water and milk to create a warming, soothing and up-lifting drink, which can be consumed daily for medicinal and feel-good purposes! Turmeric lattes are becoming very popular for those who prefer an alternative lifestyle or are health conscious. The aim is over time to extend the product range beyond a drink powder. TARGET AUDIENCE; There are two main audiences for the product; 1. Youthful, inner city dwellers who spend money on quality food and clothing, they enjoy yoga and pilates. They are likely classified as hipsters, vegans, vegetarians, those people that shop at health food stores. 2. The second target market is those who suffer anti-inflammatory issues such as arthritis, IBS, joint pain, as well as cancer sufferers. There is a lot of medical research proving the benefits of Turmerick, so this drink provides an easy way to digest turmerick. THE LOGO - The logo needs to appeal to both audiences - The logo needs to lend itself to package design, website and social media - I like strong lines and colours - Sophisticated and minimal - I want the logo to represent a product that is high quality and unique - I don't like wishy washy colours or graphic images of food items The logo and brand look needs to accommodate to both audiences. My personality is quickly and sophisticated so I want to ensure the logo is an extension of that so it is easy to maintain via social media channels. We will look to use social media extensively to sell this product so it needs to have a sense of personality, as well as be serious enough to highlight the high quality nature of product for those using it for medical reasons.
Other color requirements
I'd like to explore the following colors: Yellows: Energy, intellect, fun and youth.
Please have a look at the Turmerick Mood Board I uploaded to give you an idea of the visual styles we find appealing.
A$1,099 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
macartneysarah collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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