Julie + Lee got their new logo design by running a design contest:
Create a distinctive but classic logo for Mt. Defiance Cidery
Check out Julie + Lee's Logo design contest…
The words on the logo need to include "small batch" and the name of the business: "Mt Defiance Cidery & Spirits" somewhere high up, and perhaps at the bottom "Handcrafted in Middleburg, VA"
Food & Drink
We're looking for a logo to represent our hard cider business in Middleburg, VA. We need this logo to convey several things while also remaining classic and mature. Hard cider is made of apples but is an alcoholic beverage. We're open to pulling elements from our sister cidery in Stowe, VT, and have uploaded that image below. (But please note, this is a different brand with slightly different owners, so it should not be identical.) Perhaps there's an apple with an arrow through it. An outline of an apple with an arrow (ie/a quarrel from a crossbow??) and our name over the top, with "handcrafted" "barrel aged" and "small batch." It needs to be distinctive, defiant in a subtle, cross gender appealing sort of way, and unique. Lastly, we also would like to see a few logos (but not all) with a fox in it. Middleburg, VA, is known for their fox culture and many of the local businesses have a fox on their logo. A fox with a personality. He needs to be tougher/more attitude than the Geico gecko. Perhaps there's a logo with an apple tree and a fox under it. But again, we'd also like to see most logo options that don't have the fox and instead with a tree or an apple with a arrow through it. Be sure to focus on keeping this logo classy and smart. We don't want anything cartoonish. The main logo will be used for cider bottles but we will also need to pull parts of it to go on polo shirts, mugs, etc. The average age of our customer will be between 24 - 50. Mt. Defiance gets its name from a series of Civil War battles that took place near Middleburg, where the cidery is located. Mount Defiance is composed of high ground to the West of Middleburg and both sides fought over it and occupied it during the Civil War. No mention needs to be made of the war. The words on the logo need to include "small batch" and the name of the business: "Mt. Defiance Cidery & Spirits" somewhere high up, and perhaps at the bottom "Handcrafted in Middleburg, VA"
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It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Julie + Lee collaborated with designers to refine their ideas
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