zoewall got their new logo design by running a design contest:
Create an eye catching new logo for our biscuits
Check out zoewall's Logo design contest…
Little and Local
Food & Drink
Artisan biscuits, puddings and cakes Locally made using Australian ingredients Audience - non supermarket. Our buyers shop in Deli's and speciality and liquor stores. More sophisticated buyers. Please see our website www.crookedcreek.com.au (which also needs updating in due course, logo first)!
We are an Australian biscuit producer. Attached is our current Logo which is VERY old fashioned - 20 years old. We want to appeal to a younger audience and generally update our whole image. We are at the stage of thinking do we stick with the name of Crooked Creek (if it aint broke don't fix it) or do we start afresh with a whole new name and brand. This task is to explore how we could continue with Crooked Creek. Crooked Creek does have a loyal following, but we feel logo/brand currently appeals to an older audience and not the next generation of buyers. The biscuits themselves do appeal to all ages, but I feel the packaging/logo loses us sales. We are looking for something fresh and fun. We will continue to produce our quality goods and at the same time expand our range. We still need to appeal to our current customer base of 50's and overs. Crooked Creek is absolutely genuine. The Creek runs through our land at Ourimbah which is 1 hour north of Sydney. The two native tree species in the current logo actually grow in Ourimbah valley, along side the Creek. We quite like the blue and white however we are open to suggestions. Blue and white came about because our best selling biscuit continues to be a cheese biscuit. Blue and white is dairy. We are not opposed to other colour schemes, but we have selected the blue spectrum because that is what our customers are used to at present. Red Tractor Designs very much appeal to us (http://www.redtractor.com.au/). Also whilst we have been searching today we came across http://www.parkstreetpizza.com/#about which we thought was very clever. Part of this journey is also that we need to give our younger buyers inspiration to as to when and where to eat, relish, give or share our products. Both the logo and packaging redesign will help achieve this. As I have said, we are at a real cross roads of which way we direct the business forward, and we think a fresh logo idea is a fun starting place. Our intention is not for our products to be gifts only. Our existing market purchase our products regularly as little treats or to be consumed at a BBQ on a cheese board or with drinks. Two observations.... the two capital C's for Crooked and Creek and the repetition of letters in Crooked Creek. We like the design for https://99designs.com.au/logo-design/contests/create-luxe-logo-boutique-791093
A$389 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
zoewall collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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