aricbrowning got their new logo design by running a design contest:
Create a logo for a new breed in light beer - Frat Soda!
Check out aricbrowning's Logo design contest…
everything you want...and less
Food & Drink
A New Breed in Light Beer – An Un-heavy Pilsner (maybe even incorporate "An UnHeavy Pilsner" into the design as well) Middle/high class guys who love to have a good time all the time. Short shorts (like the brand Chubbies), button downs, polos, sunglasses with croakies, sailing yachts, nice weather, fishing, croquet, simplicity, America, old school shit, and more. Welcome, Frat Soda. A light pilsner, with an exceptional taste, that will keep you in exceptional shape. Our target market and price point are those who buy Miller Lite. Don't want to be too cheap or too expensive. 21-35 classy year olds is our target age. We want a design that we can use on bottles as well as cans. Please do not think dude bros who have huge muscles and can't even scratch their backs. Don't want dark colors - think nautical colors. Thank you!
Other color requirements
I'd like to explore the following colors: Blues: Knowledge, trust, calm and honesty. Reds: Energy, action, passion and love. Light neutrals: Purity, balance and sophistication.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
aricbrowning collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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