The focus should be on the "products review". This is NOT a gardening
site, it's a product review site. This is important!
No trees or other "landscaping" icons, please!
If possible, I'd like to include a trowel in the design as the icon
that represents the website.
While I'd like to include the .com (this is an online only publication
so the .com is important), it should be clear that it's the Gardening
Products Review.com, not gardening.com (i.e., please be careful where
you place the .com so it's clear what the website URL is).
The current website is at gardeningproductsreview.com. I want to get
away from the use of pink/red.
The logo attached to this brief is an example of what I do NOT want.
It's too blocky and masculine, although we all like the concept.
The logo must be easy to read (and yes, I know it's a lot of letters
to get into a logo!). We want to convey that we're a highly credible
source of objective information - no "fluff". Logo has to fit top
on our new website (which is currently being designed) so it has to
be readable even when small.