jared B7 got their new logo design by running a design contest:
Create a logo and design theme for consumer product designed to accelerate sobriety in drunk people
Check out jared B7's Logo design contest…
On the label under the name “SoberQuick” we would like to see “Sobriety Accelerator” as a sub-description and then our product claim which is the most important part: “Helping drunk people get sober up to twice as fast” or less bluntly: “Helping reduce drunkenness up to twice as fast”. In addition to the FDA information, we need to include product instructions for use. There are also a number of legal disclaimers and warnings that need to be put on the backside of the label in addition to the ingredients, such as it’s not to be ingested by diabetics. Always Drink Responsibly. Never Drink and Drive. Fortunately, the packets will be of a reasonable size because of the larger amount of powder that will be included. Imagine 2/3 to 1/2 the size of an MRP sachet. We will also need a box design.
Food & Drink
The product is composed of single servings containing 70 grams of powder that dissolves quickly in about 12 ounces water. The all-natural proprietary ingredients act in conjunction with the body’s natural alcohol elimination system speeding it up so that alcohol is metabolized and removed from the body more rapidly then normal. Rates vary from person-to-person but in some cases it works up to 100% (2x) faster then normal. Both published and unpublished clinical studies have been done to verify these results. People that have consumed large amounts of alcohol would likely need to ingest two servings. We’d like to make it clear somewhere on the label that if someone is extremely drunk they will require two servings. The single serving would need to be contained in some type of pouch or sachet with adhesive labels during the early phases of development until a permanent solution can be achieved. Anyone who drinks alcohol would be considered the customer base; however, for the purposes of marketing and brand identity, the target market for this product is college students and millennials.
Logo types to explore
We’d like to start with a little higher-end branding approach than something like a 5-Hour Energy or many of the discount hangover cure products which scream “Buy me at the 7-Eleven or gas station” which is why I slid the bar a bit closer to luxury than economical. We are considering offering the product at bars and night clubs in Las Vegas where we will be conducting our pilot program and hopefully, after establishing some traction, trickle down to drug stores, grocery, etc. and eventually convenience stores and gas stations. Whoever is awarded the job will have options for further design work building the product label, business cards, box design, T-Shirt logos, social media work, etc. As a final important note: Please take a look at our competition’s website: http://shop.soberup.com. By the end of this process I’m seeking to have something MUCH cooler than what they’ve done.
$1,199 Platinum package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jared B7 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I think it takes a lot to be top of the charts at 99designs. Ivan has an uncanny ability to understand the project needs, the vision to invent unique and out of the box concepts, and the artistic ability to just absolutely nail the concept with flare and simplicity. Super responsive, earnest and very easy to work with. Will look forward to doing so again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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