mikeschwede got their new logo design by running a design contest:
Create a logo for a new innovative snack product
Check out mikeschwede's Logo design contest…
The Perfect Mix.
Food & Drink
Treehouse is a product in the snack segment. It will be first introduced as an independent brand in the German market, and then later in the French, Dutch and Swiss markets. Treehouse is the perfect mix for a daily energy kick. The snack products are made from a combination of nuts, seeds and fruit. High priority is placed on new flavour combinations/contrasts for all product mixes. (See attachment.) The task: existing logo suggestions are not in line with the packaging appearance (which we like and remains). As such the logo should be revised accordingly. Examples of the current logo and packaging are enclosed. Logo size: may differ from existing dimensions and placement. Feel free. Logo colours: must work in accordingly with different packages and colours. Colour and packaging inputs can be made. Positioning: creative/innovative versus best ingredients from nature (healthy nutrition). We want to be the modern answer to conventional dry fruit/nut mixes (conventional/ traditional) or unhealthy biscuits/chocolate bars (the small sins in between). Brand values: we want to be perceived as being close to nature, creative/dynamic and young at heart. Target group end consumers: Treehouse generally appeals to younger people interested in health and trends. Convenience always plays a role. - Persona 1: The Happy Snacker 25-35 years old, e.g. a young family with children living a balanced, healthy and curious lifestyle. They eat meals and snacks regularly. The urban lifestyler. - Persona 2: The Conflicted Snacker Approximately 30+, hired or self-employed. Mostly urban-based and active in both professional and private environments. Tries to plan, but often has little time. Tries to eat regularly, but snacks frequently and with a guilty conscience. The Stop-and-go-Lifer. Communication: in addition to the usual communication at the POS (retail, later also online), we will place a strong focus on online media (social media, influencers, etc.) and strong storytelling. Customers should be involved in the communication and later in the product mix.
Important: Don't focus only on a tree/treehouse. Provide also a logotype / lettering as a proposal. In general: make the logo enough bold and clear. Many proposals are pretty fine and subtle.
CHF 799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
mikeschwede collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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