calexander got their new logo design by running a design contest:
Create a logo for a restaurant rewards program that caters to the Caribbean traveler
Check out calexander's Logo design contest…
Island Rewards is the name of our loyalty program for frequent guests of our dining and retail establishments. We own and operate a diverse portfolio of restaurant and nightclub concepts in Jamaica, Cayman Islands and Turks and Caicos. We are focused on providing all the food, beverage and entertainment requirements for major transportation hubs (airports, cruise ports, etc.) with multi-branded experiences. Jimmy Buffet’s Margaritaville is our lead brand but we have established partnerships with international quick-service restaurant brands such as Wendy's, Dunkin Doughnuts, etc. Our target audience expands a large demographic - male/female, 23 - 65 years. Many will be Jamaican's work at the airport or on a cruise port. Others are multi-national working for a major cruise line, or North American tourists visiting Jamaica.
Logo types to explore
We operate within the Caribbean so the logo should convey the island lifestyle as well as a sense of perceived value that comes with being part of a rewards program. Please include an element that identifies us as being a restaurant rewards program such as a fork or something similar.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
calexander collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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