We are in the process of redesigning our brand and website and are in need of a new logo.
Logo design is important because it will drive the entire design process thereafter with website and promotional items.
Cherished Cherubs Babysittting could be used as the whole name, otherwise Cherished Cherubs as the focus, then Babysitting as the tag line.
We don’t want traditional/boring or too frilly/cutesy.
We would like a logo that is modern and clean with a whimsy vibe but still reflects our values.
We do not want any cartoon character people or animals, or any photos with people’s faces. The images we have attached we are thinking of putting in our website which shows the different sides of our business.
A logo would need to work on a coloured or white background for web and print use, and can possibly be reversed e.g. white on black or black on white. The coloured background will reflect the colours used in the logo.
Preferred colours are bright, pinks, yellows, purples, blue etc.
• .PSD Logo
• Logo as a high-res jpeg
• Thumbnail logo/banner version for avatars – Flickr, etc. as well as potential email signature icon, etc.
Tone and Image:
Clean, modern designs. Bright colours/patterns
Modern whimsy vibe
Ideally, the logo should include some sort of branded element that can be plucked out and used in other venues. For thumbnail, biz card design, gift tags, label etc.
Notes on color: we tend toward “brights” rather than pastels or primaries. Mango, not orange. Lime, not green. Magenta, not pink. Aqua, not blue.
We don’t want animals, birds, trees, or a pram. We don’t mind patterns, hearts/stars, sunshine, wings, abstract
We want the logo/banner to be very clean. A simple, modern font. We don’t want over the top swirly & cute, but still with a softness.