I would like the logo to include the 3 main products/services that Sculpt Her will offer; namely workout apparel, supplements, and nutrition advice.
It also needs to include "by MassiveJoes.com", but this can be in much smaller font and much less significant than the primary logo. However, it is important that customers recognise the connection between Sculpt Her and MassiveJoes.com, and that they know to head to MassiveJoes.com to access SculptHer.
Check out the MassiveJoes.com website to see how MassiveJoes.com operates. Sculpt Her by MassiveJoes.com will essentially be a part of the MassiveJoes.com website.
The logo for SculptHer MUST be compatible with the logo for MassiveJoes.com. Please see our new concept website at http://220.127.116.11/ to get a feel for where SculptHer will fit in.
I am open to the use of difference silhouettes, but at this stage I do really want a silhouette of a fit woman used, so that it is compatible with the silhouette of the man used in the MassiveJoes.com logo (I will upload this logo to the brief - please add a left arm to this silhouette if you wish to use it).
We also want a strong, but feminine font used.
Please also keep in mind, when designing both the logo and the font, that we are targeting women of all ages, from 15 year olds to 50 year olds, so the logo and the font needs to appeal to this broad range of ages.
I would like the designs to be "separable" so that we can separate the logo from the text for embroidery and screen printing purposes. For examples, on a t-shirt, we might use the graphical logo on the front, and the text on the back.
Let's see what you have all got!