Willow & Everett sells high-end kitchen products that are defined by quality, elegance and modern design. Our products are for the cook, barista, mixologist, host or homeowner who loves to entertain and is looking for products that are not just functional and well-made but elegant and stylish as well.
Our target audience is comprised of both males and females (skewing more toward female) who are 30-60 years old and have higher incomes and more discretionary spending. They take a lot of pride in the appearance of their homes and enjoy spending time hosting people and making it an enjoyable experience.
Our customers prefer grinding their own beans and French Pressing their coffee than getting a cup from McDonald's or a Keurig.
Our customers like to grind fresh salt, pepper and spices into their cooking instead of dumping salt out of a plastic shaker or Morton's salt container.
The vibe we're going for with our branding is somewhat similar to Williams Sonoma and Crate & Barrel - clean, classic, modern, sophisticated and upscale but accessible.