rickerus got their new logo design by running a design contest:
Design an artistic, fun 'Bad Panda' logo
Check out rickerus's Logo design contest…
Food & Drink
We make kombucha (tasty, fermented, probiotic tea drink) that is specifically targeted to the action sports and fitness crowds. Whereas most kombucha brands today tend to be targeted to the "Whole Foods"/yoga consumer, we aim more towards the energy and fitness drink consumer (Red Bull, Gatorade, etc). Our target consumers are 18-40, active, fitness-oriented and driven. They want to perform at top level, but also be healthy and clean. We want to convey active/action, health and fun...
Our brand image is irreverent, but honest. We aim to give consumers a healthier alternative to current options, which are high in sugar and caffeine. While the brand 'Bad Panda' might imply aggressive imagery, we picture it being more light hearted and irreverent. A lot of energy drinks, like Monster, have aggressive tones. We want something that makes the consumer smile when they see it. That said, it's also a somewhat serious product (insofar as it is moderately expensive compared to the competition, and offers real, tangible benefits), so we don't necessarily want a logo that is too "cartoonish", or overly cute. Ideas we've considered include having a panda on the different labels doing something mischievous, like covered in blueberry juice, or stuck in the honey pot. Or perhaps the logo is just slightly different for each label - maybe he's wearing a blue bandana on his head for blueberry, and a red one over his face for cherry, etc, etc).
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
rickerus collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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