Bluyei got their new logo design by running a design contest:
Design Challange: Coffee Brand
Check out Bluyei's Logo design contest…
Desde 1978 (translates to: since 1978)
Food & Drink
The logo is for a small business that produces coffee. It is a labor of love (not very profitable enterprise to be honest) in which we grow, harvest and process our own coffee. Because of it, the quality of the coffee is top notch, not bitter and very rich in flavor. Important points to convey: It's grown up high, on the mountain tops of a town called Huehuetenango (see: Guatemala) The reason it's such a good product, it's because the soil up there is fantastic for growing coffee. We have an eco-friendly approach in all our processes. It's a small family business, but it produces a high quality product.
Hey all! This time you'll be faced with a CH that's also a graphic designer like you. (That's the challenge xD) To be honest, I'm absolutely rubbish at making logos when I'm also the client (yes I know, shame on me). So, your work will be invaluable and very appreciated. But anyway, about the logo: The name "La Pinada" references to the specific area the coffee grows in, so ideally the logo will relate to it. Specific characteristics about the place: It's high up, so it´s cold (though the temperature is not low enough to snow, so avoid representing it that way). It's a mountainy area. It's populated mainly with pine trees (for reference, you can do an image search of "mexico pine trees" to see the specific kind of trees you can find there). IDEAS We had this idea of three coffee leaves placed in such a way that references a mountain. But it's not a requirement for the logo, go nuts, explore whatever you like. Just avoid going for the traditional coffee grain, please. We want something unique that relates directly to the characteristics of the coffee and how it's grown. DO´s and DON'T's About the colors, because we want to represent our eco-friendly nature, green or brown are preferred. But we are completely open to suggestions, so if you think other alternatives would work better it's up to you. About the shapes, absolutely avoid doing geometric logos, we want something more organic and overly geometric logos look too cold-unfeeling. About the fonts, we'd prefer if you could explore using script/handmade looking type. Could be a serif font but only if it doesn't make the logo look ancient, we still want to reference that our product is fresh/newly made. Or if you do lettering, also cool. About the logo, aside from a full color version. I would like to see how the logo looks completely flat, just one color, that'll be key to making the final choice. That´s all I think. If you need any more info or have some questions, let me now.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Bluyei collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Mky is a true pleasure to work with. Professional and talented, every step of the way was easy and productive. Highly recommend working with her. Very pleased with the final design.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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