Nook Nest Den will provides design and decoration services as well as retailing homewares for children's bedrooms, playrooms and outdoor play spaces. Our designs and homewares will have a modern urban feel so it would be great for the logo to communicate this. Things we definitely won't want would include any of the traditional kids images: no teddy bears, fairies, disney characters, trains, cars, building blocks, abc's etc. Our design philosophy is based around using colour, pattern and texture to create a room that kids enjoy being in that also appeals to adult aesthetics and fits in with the rest of their home's style. Nook Nest Den inspires beautiful, practical rooms that perfectly suit the individual inhabitants!
The colour palatte should be muted rather than bright and gender neutral. We will be focusing largely on room design and products for kids from 4 to around 16 years of age so the design should not be too baby/nursery centric.
The type of style I am after is a little sophisticated but fun - more hand drawn than polished corporate and can be very simple with a hip font and small graphic.
From a graphic perspective as well as nature based images it could also use images of things like the type of furniture we might put in a children's room - as an example the Ovalia Egg Chair by Henrik Thor-Larsen which provides a nook for them to escape in and have some quiet time.