We are a maternity active wear brand that empowers women to maintain their physical and active lives during pregnancy and post-partum/breastfeeding. Our primary products include maternity/breastfeeding bras and crops, maternity tights, running shorts and compression wear. We aim to create comfortable, functional, high quality products that are fun, colourful and as full of life as the women wearing them. We believe in providing all women, of every shape and size, with fashionable, body positive active wear for all stages of pregnancy, post-partum recovery and breast feeding.
We provide maternity active wear that is high quality, functional, fashionable, comfortable, colourful and fun. Our brand promotes body positivity, helping women feel great about themselves while pregnant and breastfeeding.
For females aged in 20-40s who are pregnant, post partum and/or breastfeeding who want fashionable, fun, active wear that allows exercise throughout pregnancy and breast feeding on the go. They want the flexibility to be able to do a workout in on trend active wear and then breast feed their baby without having to change their crop/bra/outfit. They are willing to spend $50-$300 in a single transaction for quality products that are functional, comfortable, fun, bright and fashionable. These women are strong, confident, fashionable, fit, healthy, busy and full of life.