jordanGT got their new logo design by running a design contest:
Design The Logo For New "Irene's Salad Bar" Food Product
Check out jordanGT's Logo design contest…
Food & Drink
Irene’s Salad Bar is a new type of healthy snack food / protein bar created from all-natural ingredients including spinach, cranberry, and toasted almonds, sweetened with a touch of honey. It tastes like a granola bar meets zucchini bread – delicious and healthy! You’ll never guess you’ll be eating a full cup of spinach in every bar. The name “Irene” comes from the inspiration behind this healthy protein bar – my mom Irene who eats salads all the time. Our target audience is anybody looking for a fresh new take on the tired brown protein bar who wants to eat healthy. (NOTE: we would've just called this product "SALAD BAR" but couldn't get the trademark for that name because its too generic a term. So we added in my mom's name, Irene (the inspiration behind this bar who's picture is uploaded in this brief as well), that allows us to use "SALAD BAR" in the product name/logo.)
Other color requirements
For the packaging we will be exploring the use of high-quality photography of the Salad Bar’s main ingredients: spinach (80% of the visual weight and the hero ingredient), cranberries, and toasted almonds (combined 20% of visual weight). Therefore, the logo should look good paired with predominantly green (spinach) photography with pops of red (cranberry) and nutty brown (almonds). We think some kids and health food product packaging do food & ingredient photography well. Please see the attached images for reference.
For inspiration, imagine walking into a market and seeing an aisle full of protein bars. Our fresh green bar and box packaging will stand out. How can the logo help us stand out? How does the logo work in a bigger package design system? The biggest selling point is that this is a "Salad Bar", so the emphasis should be on that, with less emphasis on the name Irene. Some of the other protein bars have "some" elements of vegetables in their bars, but our bar is the first "salad" bar who's main ingredients is spinach. NOTE: we would've just called this product "SALAD BAR" but couldn't get the trademark for that name because its too generic a term. So we added in my mom's name, Irene (the inspiration behind this bar who's picture is uploaded in this brief as well), that allows us to use "SALAD BAR" in the product name/logo. Feel free to include an image of Irene (photo of her in the red sweater is included in the brief) in the logo should you feel it enhances your logo.
$1,299 Platinum package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jordanGT collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I decided to run my first design contest on 99designs for a logo. I was not sure what to expect.. as the designs came through one caught my attention.. Eastwood Studio! Eastwood went above and beyond what I ever expected to get from running a contest! I immediately knew Eastwood would be selected as the winner as I gravitated toward her design, work, and ability to capture exactly what I had in mind (even better than I could have hoped for)!! She gave me a number of revisions and put so much attention to detail. For the contest I selected the winner early and worked with Eastwood because I knew that she brought my logo idea to life (but better)!
All in all, VERY PLEASED and SUPER HAPPY with the work that she has provided. I LOVE my logo and I am so excited to revamp my branding!!
I hope to work with Eastwood Studios again in the future, and will definitely reach out when I need amazing work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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