LoneNut got their new logo design by running a design contest:
Design a logo for The Lone Nut Brewing Company.
Check out LoneNut's Logo design contest…
Food & Drink
Thank you for considering our logo design! We are a brewery in our infancy and would love a design that represents us and give us a strong brand recognition. We do not want to give too many guidelines because we want to see where your creativity will lead us but here are some things to consider.
Logo types to explore
*****We have had quite a few entries (some are promising depending on the revisions, I do understand that you have to weigh your time carefully) but we are not blown away yet so do not be discouraged with it being a blind contest that is a little further along. It is still an open game here at noon on Thursday. Please review the concepts listed below, some of it is being ignored. We would love to see more woodcut effects. If you are going to use a nut concept, be sure it is well rendered. Try throwing a strong light on it so it has form. The cast shadow (if shown) creates mood. It needs to be able to stand alone (strong) if that is going to be the symbol. Some of these concepts need some soul. Also, not everything needs to be symmetrical, just balanced. Possible variation we would like to see; a tree canopy with the letters at the base. Thank you! We would like some designs that include "Toledo, Ohio" as an option. To be used on: Coasters, bottle caps, signs, and labels. Something that could be put on a branding iron would be neat. Files: I need the files in JPEG and PSD form. Notes: Thank you for considering our logo design! We are a brewery in our infancy and would love a design that represents us and give us a strong brand recognition. We do not want to give too many guidelines because we want to see where your creativity will lead us but here are some things to consider. Beyond the name itself we would like some sort of pictorial image. The "nut' is an obvious possibility but MAY not be necessary. If you did explore the nut concept I would think a walnut would be the way to go. We adore nature and love earthy elements and the stars. We are big fans of trees but are afraid it may be overdone in the logo world (but still we may be drawn to it). Perhaps a branch or roots? Perhaps it is just a lone nut with a wide shadow or wide open starry sky? Perhaps really playing with the perspective? Perhaps some anthropomorphism? Perhaps not! Also, we do not want to limit you to a circular logo, it could be any shape. We like the idea of a logo that is a bit more complex but that can be simplified by eliminating some of the elements. For example, Stone Brewing has a Gargoyle and very distinctive lettering. On various products the logo is often reduced to either just the lettering or just the gargoyle depending on available space of the merchandise on which it will be placed such as a bottle cap. I think it is important to mention things we do not want. We are not looking for anything that shouts 'large corporation' or 'big city' brewery. (see Coastal Empire Beer Company and Brooklyn Brewery for things we don't like). Nothing artificial or overly colorful (see Lost Coast brewery for what we don't like). We are not looking for anything over the top young and trendy with sloppy handwriting or sloppy drawings (see Shorts Brewing for an example of what we don't want). We are not looking for logos that are too crazy/wacky seeking out the younger crowd. (See Flying dog brewery for what we don't want). No sun ray effects please. We love good, organized designs with solid compositions and neat lines. But we like disintegrated lines also so this is open ended. We find ourselves drawn to logos with a slight woodcut feel. We are not at all opposed to a silhouetted image either. Other logos we like but are not necessarily indicative of what we want: Fat Tire Bells Brewing We really felt this logo was strong; Artifex Brewing Company. https://d8u1nmttd4enu.cloudfront.net/designs/logo-needed-craft-brewery-california-logo-design-99designs_25374906~980c21b10b6c7f9ea81325f78f762e72e7f18003_largecrop Here are a few screen printed gig posters in which there are some elements we are drawn to. We will provide some links to these with comments so you can perhaps deduce our style/taste. http://images.fromupnorth.com/049/5127177c38ca5.jpg Annie and the Beekeepers. Things we like: 3 distinctive colors in which no black is used. The light colors over the dark as opposed to just black logo on a white surface is a nice. The bees are fantastic. The background is integral to their coloring/part of the design, a very neat effect. That slight disintegrated/woodcut feel is great. The dripping lines leading you down to the lettering is quite nice. http://gigposter.tumblr.com/image/73096954247 Dave Mathews band poster. The way one of the lighter tones in this limited color design is used to create depth within a scene is very nice. Overall it is rather busy, however. http://gigposter.tumblr.com/image/74495415019 The style of line work on this fly and in the cups on this Red Hot Chili Pepper poster is nice. http://gigposter.tumblr.com/image/66878065376 Ellie Goulding poster. Love the night scene. It has a strong sense of sky/stars and gives the viewer a sense of wonder about the the world. http://24.media.tumblr.com/fbfef47e07502e8cc5bfe60e37b4473d/tumblr_mqjsapLSMQ1rly8iho1_400.jpg Passion Pit. This one has such a clean design. Love that the viewer can see below the surface of the water. There is a beautiful element of story-telling in this above the surface/below the surface imagery. (Perhaps a lone nut below the dirt, all on its own, trying to grow could be explored) http://gigposter.tumblr.com/image/50773225938 Neat framing of the lettering. Enjoy the diverse line thickness between the ropes and other elements. Nice sunset/dusk feel. http://411posters.com/wp-content/uploads/2013/03/status-serigraph-Luke-Bryan-Bloomington-IL-2-17-2013.jpg Luke Bryan poster. Neat color choices although the fish is too detailed. https://www.etsy.com/listing/164374776/london-travel-inspired-vintage-style?ref=sr_gallery_24&ga_search_query=screen London poster. Nice silhouette effect/ nice creation of depth.
$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
LoneNut collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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