This is a luxury brand, but the type of luxury is Old Hollywood. Leopard printed, huge beds, Union Jack Chairs, Beverly Hills type of look. "Housewive Furniture".
We will have alot of the same furniture Neiman Marcus has and will be competing with them and others similar to them. Our market will probably be more of the 'wishers' that frequent Nieman Marcus' site that cannot afford a 5000 chest but can afford a 2500 one. Make sense?
The picture I attached was an idea we had to use. Use this type of couch as the abstract image, but please use your own imagination and creativity!
Possibly incorporate an animal print (curtain, etc)
..or if the animal print doesn't work through in another color (i.e. purple, gold, etc.)
bisini.com is a good idea of the furniture we will be selling. We will have a mostly white and black website. Very clean and a minimalist style so the logo needs to fit that style.