This business is the launch of a new daycare concept for children up to the age of five. The daycare, the center of the business, will focus on providing healthy care for the children by providing wholesome, freshly prepared meals and fitness options in addition to high-quality care and a strong curriculum. In addition, Balanced Family Academy realizes that, while parents go to great lengths to take care of the health of their children, they often struggle to find time to take care of their own health. To help parents achieve balance between family, health, fitness, work, and life, the academy will offer fitness classes that parents can take advantage of when they pick up or drop off their child and healthy grab-and-go food options for breakfast, lunch, and dinner, saving them time and making a healthy life more accessible and achievable.
The target market for the daycare is the young, active, suburban families. These families are likely to get groceries at Whole Foods, shop at lulu lemon, go to yoga/spinning/other fitness classes, involve their kids in sports, travel when possible, and be energetic about getting the most out of life and the best for their families.