Aaron2021 got their new logo design by running a design contest:
Help an educational organisation create a new brand logo
Check out Aaron2021's Logo design contest…
We are an educational consultancy company providing professional learning programs to schools, universities, educational systems, and governments in Australia, the Asia Pacific region, Africa and Europe. We are a pre-existing company that has been a leader in the area of educational professional learning for the last 18 years and has earned a considerable reputation and client base. With this competition we are looking to create a new brand for our next phase of business. MEANING BEHIND THE NAME: Aldea means ‘village' in Galician / Old Portuguese. We chose it because we believe in the proverb “It takes a village to raise a child”. We work with all sections of the educational community, from students, parents, teachers and executives at the school level but also with whole educational systems and countries. We believe that by working together across all roles in this ‘village’ we can help to create the best learning opportunities for children all around the world. WHAT WE DO: Generally our core business is running professional learning opportunities for educators and the community in either a face to face workshop, online learning scenario or a hybrid approach. We are also engaged quite often to be advisors to educational systems when they are creating new initiatives or approaches to education in their particular regions. We are known for being incredibly practical and hands on with a solid foundation of proven research driven practices. We truly believe that every educator we work with has the potential to connect with and improve the lives of countless children, therefore the work we do reaches far beyond our workshop and has an exponential positive impact. WHO IS OUR AUDIENCE: Our clients are typically educators of all ages and genders, however typically we are engaged by top level executives within the schooling system. Generally at any level, educators are looking to us as someone they can trust to develop an understanding of their context and deliver practical (rather than theoretical) solutions to their specific needs.
Other color requirements
We really like Blue’s / Aqua’s / Greens but are open to most other colour options (or multiples) you feel are appropriate. The only colours we would like to avoid being featured are Reds & Oranges as we feel these are too strong and may not communicate the right idea we are going for.
COMPANY VALUES / MESSAGE: Here are some words to give you an idea about our company and the feeling we would like the logo to be able to convey. We are: - trusted - professional - credible - reliable - practical - current (not ‘old school’/traditional education) - organic (our growth has been organic - strong reputation through word of mouth. Also we feel we have quite an organic process when collaborating with our clients to help find the best solutions for them) - adaptable / differentiated (we offer bespoke solutions for our clients to fit their specific needs and develop programs that are adaptable to meet each learner at their particular level of understanding) - connected (to the world and current educational practices) - high personal touch (still feel humanist - not cold/remote) LOOK AND FEEL OF THE LOGO: We are leaning towards wanting a logo that combines the text ‘Aldea’ as well as an icon/graphic. One thing we are quite sure of is that if it does have an icon or graphic we do not want any cliché holding hands, group of houses (village), groups of people etc. as we feel this is too literal of an interpretation. We are open to any other kinds of iconography be it abstract, an interesting graphic/symbol or just a flourish around the text. Maybe drawing more on our values rather than the literal representation of a village/community would be a better direction to go. ….having said that, if you have an incredibly clever/unique execution of that we would be open to seeing it... In terms of fonts we feel sans serif fonts would communicate better than serif or cursive fonts. The icon/graphic could be quite organic and colourful. DELIVERABLES: We will require the main colour version as well as a greyscale/b&w option please.
A$1,699 Platinum package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Aaron2021 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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