Edouard.grison got their new logo design by running a design contest:
Help "GOOD BERRIES" Juice Makers with a new logo
Check out Edouard.grison's Logo design contest…
Food & Drink
We are two mid 20's friends looking to start a business in the drink industry. We want to produce Acaï based juices. Acaï is a small berry that has a dark purple color and that only grows in the Amazon forest of Brazil. It is considered as a "superfruit" that has great health benefits. The target audience typically are young adults, who are looking for healthy and natural food. We want a logo that stands out. It should reflect the authenticity of the Acaï fruit (Brazil, healthy, superfood) and give the consumer an "experience" linked to happiness, positive energy, etc. PLEASE TAKE INTO ACCOUNT THAT WE DON'T WANT OUR BRAND NAME IN GREEN AND PURPLE WITH ACAI BERRIES; THINK DIFFERENT: AMAZON, FRESH, BRASIL, INDIGENOUS, HEALTHY... ALL COLORS ARE WELCOME, THINK OUT OF THE BOX; WE ARE LOOKING FOR ORIGINALITY
Logo types to explore
What is Acai ? It is a small round and black purple fruit that grows in the Amazon in Brazil. It is considered as superfood: indeed the acaï is well known for its nutritional properties : anti-oxydants, omegas 3, amino-acids, fibers and minerals. Consequently it has great health benefits: it also gives energy and increase concentration. It has a taste between red berries and chocolate. The traditional way to consume it is the frozen smoothie or the Acaï bowl, which is a blend of acaï pulp, banana and guarana juice. In short acaï is good : good taste, good for your body and good-looking! What is our brand and business ? Our business is to produce the juice and sell it to juice bars, organic stores and high-end supermarkets. The brand is clearly focused on the acaï berry. What is our industry ? Who are our competitors ? We are active in the drink industry. Main competitors are brands selling acaï-based drinks such as Sambazon, BossaNova, ZolaAcai. Every other health-drinks brand is also considerated as a competitor (VitaminWater, Innocent drinks, Tropicana,…) What are is our value proposition? Make good fresh acaï juices that provide : - health benefits (organic superfood) - a consumer experience associated with Brazil, good energy, the Sun, the Amazon. It reminds good memories. - a unique taste Values and message to communicate in the design: The design should be adapted to our value proposition and values : simplicity, authenticity, freshness, health, Brazil, Positive Energy → good things for Good Berries. IMPORTANT : A key thing is that it should stand out from the competition ! Colors Typically, açaï is associated with purple color. So it should be present either in the logo, or in the packaging. Suggested combined colors are wood brown and green (to refer to trees and the Amazon), white (to evoke simplicity). However we are open to other colors suggestions even though Blue and Red/orange colors should not be dominant. Other Guidelines Designers are encouraged to explain the thought process behind their designs and why they think their logos would be great for our target customers! Examples of logo designs we like Carlsberg beer : http://www.huntlogo.com/carlsberg-logo/ Examples of logo designs we don’t like Zola Acai : http://zolaacai.com/products/acai-original/ PJ’s Juice : http://popsop.com/4599 Naked Juice : http://www.huntlogo.com/naked-juice-logo/ Examples of packaging designs we like Sambazon : a competitor producing Acai juices http://www.sambazon.com Hoogesteger drinks : http://www.designbridge.com/our-work/by-hoogesteger/ Caipiti IceCream (http://www.designbridge.com/our-work/kapiti-ice-cream/) Examples of packaging designs we don’t like Beast Eye drink : http://blog.pentawards.org/?p=11530 Example of branding we like Innocent Drinks : a british brand that makes natural smoothies (http://www.innocent.co.uk) Vitamin Water : because it is simple and clear (http://www.vitaminwater.com) Sambazon : a competitor producing Acai juices http://www.sambazon.com
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Edouard.grison collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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