Laurentspamer got their new logo design by running a design contest:
Help Red River Rum with a new logo
Check out Laurentspamer's Logo design contest…
Food & Drink
ABOUT US: Business Name: Red River Rum Brand Name: We are a craft rum distillery based out of Dallas, TX. The name Red River Rum comes from the proximity of the distillery to the famous river that runs along the border between Texas and Oklahoma. Brand Mission Statement: Red River Rum is a smooth, sophisticated Texas rum micro-distilled for superior flavor and quality. Carefully crafted for both sipping and mixing, Red River Rum was created for successful people with an independent spirit who appreciate the quality of a fine rum and live life to its fullest. Brand Personality: Red River Rum is the premium rum preferred by successful men and women who want to live life to its fullest. By providing a smooth, sophisticated American rum batch distilled for superior flavor and quality, Red River Rum provides consumers with a significant step up to a rum they will be proud to sip, mix and share with their friends. Red River Rum intersects our core customer’s life as a premium, consistently excellent badge brand that reinforces their success and appreciation of life’s finer things. R3 is not something everyone gets to enjoy. It is a step up from entry-level rum and emotionally it’s a just reward for hard work. Red River Rum is never pretentious. It’s a noble spirit equally comfortable in any environment. Whether being sipped or mixed, Red River Rum never tries to be the center of attention. Rather, like the best of friends, it blends in and complements you perfectly. You love spending time together and when that time is done, you thankfully look forward to the next time you’ll see each other. Target audience: Our primary target market will be Men, aged 24-34 (secondary aged 35-44), with income greater than $75,000. On average these core-customers will be Caucasian college-educated professionals that are socially and physically active, and will spend a large portion of their disposable income on food, beverages, and entertainment. Note: While a majority of our target audience may be male, we are not looking for a brand that is overtly masculine, but rather exudes the quality and premium nature of the product through neutral classic design. PREFERENCES: Color: As noted in the attached label, red must be a predominant color; however, we are open to additional accent colors. Font: Our label (attached) uses Castellar font, and we would prefer that this remain consistent; however we are open to different suggestions. Look: Red River Rum is a premium, Master crafted, American rum that is rich in flavor, smooth, and sophisticated. In short, we require a brand Logo that will represent the five below characteristics: - Rich Flavor - Smooth - Sophisticated - Master crafted - Texas-bred Please refrain from any gimmicks, or cheesy logos that undermine anyone of the above characteristics. The logo should simultaneously be multipurpose (e.g., compatible with clothing tags, website, etc.). Lastly, feel free to incorporate design elements from the label (attached). We have also attached the label background texture for your reference. Another consideration is to incorporate the company’s Dallas, Texas roots – as an example, creative use of an animal branding image, however it must not be overly Texas or Western. This is an American craft rum from Texas – not a Texas rum. TO BE USED FOR: Print (business cards, letterheads, brochures, etc.) Online (Website, online advertising, banner ads, etc.) Merchandise (shot Glasses, T-shirts, hats, etc.) Product (on our bottles) DELIVERABLE: The final logo must be provided in multiple high-resolution full color and black & white versions and must include different orientations (horizontal, vertical, etc.) if it applies.
Logo types to explore
$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Laurentspamer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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