sebastian.braun got their new logo design by running a design contest:
KRAFTLING, the new ginger shot in the premium juice market, is looking for a unique design
Check out sebastian.braun's Logo design contest…
No Slogan, but the idea is: Our KRAFTLINGE ("Kraft" is German for Power) are juice shots with superpowers - Ginger-Turmeric Shots that protect you from any cold and strengthen your immunity
Food & Drink
(1) What is a Kraftling: (1.1) Product: Healthy and spicy ginger-turmeric shots, called Kraftling, with 3 different flavors (beet root - Mint, lime-citrus, carrot-pumpkin) to provide our consumers with healthy beverages in the most convenient way (1.2) Concept: * Kraftling stands for: Kraft=Power and “ling”=”sth. small/tiny”; * Every Kraftling has superpowers e.g. high on Vitamin-C, iron or Vitamin-A. The superpower differentiates each Kraftling and makes each Kraftling special. It is like a superhero that will fight for you against the bad (cold/sickness). *A Kraftling combines and bundles powers (minerals/vitamins) in one single shot (2) What makes a Kraftling special: a. cold-pressed and never heated b. no water / 100% fruits and vegetables c. no sugar, no additives d. vegan e. maximum power of health combined in small shot (2oz = 60ml) (3) Target group: Anyone who wants to live healthier, e.g.: a. student: who wants to focus on his/her studies (concentration) b. workaholic: time-efficient healthy diet (no time) c. yoga/sports: energy supply (power boost) d. elderly: stay healthy and live longer (fight against diseases) (4) When and where to consume a Kraftling: a. morning: kick-start your day and fight against colds/ hang-overs/ illness b. noon: prevent food coma and activate digestion c. afternoon/evening: energy booster (5) Brand Positioning: a. Our goal is to replace the boring expression “Gingershot” by “Kraftling” with its superpowers (similar to Google that replaced “search sth.” by “google sth.”) b. Show the power of our small shots b. "Make healthy sexy again": combine healthy functional food and the feeling of lifestyle b. Highest quality product in the market (bio, special processing procedure etc.) (6) Competitors: Should help to understand the market/product... not as logo inspiration since we want to be different: a. Suja (US Market) b. Kale& Me (Germany) c. Curing Shot (Germany) d. Pressed Juicery (US Market) e. Cold-pressed Juicery (Netherlands) f. roots + fruits (Germany) (7) First ideas on logo: In general: since our target group is not children, rather 20-50 year old people or elderly people +60, it should not be childish and still symbolize high quality/ premium product a. Personification of Kraftling with different Powers/Strengths b. Illustrate our superpowers: Ginger and turmeric root/tuber c. Symbolize protection against cold or strength for immunity d. Open for further creative suggestions
€439 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
sebastian.braun collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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