Why your business name is "Liquid Labs Inc" ?
The term "liquid" from the name is a matter that can take any shape or form needed. What this liquidity means for us is that we are capable of working with multiple platforms, including but not limited to Web, Google’s Android, Apple’s iOS, Microsoft Windows Mobile, and so on.
And "Labs" is a short form of "Laboratory", that means we are continuously experimenting with the newest technology and are always adapting to the latest technology.
What Value Should your logo communicate:
At a first glance of logo, it may convey the message that we deal a lot with mobile (iPhone, Android) and Web Applications, or it can be something totally abstract like the company name itself. The logo might some how convey that we are in tech world and we build solutions (but again not exactly required to do this). As an example, lets take "Mail Chimp", one of the known newsletter blaster, they have monkey themed logo which delivers mail. Other example could be from "envato" network which uses text based logo, but the smaller version is just a "green leaf". Please note that none of the example is a mobile software development based company.
What we mean by simple and elegant?
The best example we can give is the logo/icon design for the "Google Chrome" browser. At first, the logo was highly detailed which made it rather confusing, and thus was redesigned and made more simplified making it identifiable from any size. Please see attached image just in-case if you haven't noticed it.
On a side note: By providing this Chrome's logo example, we do not want to limit the detailness of the logo. If we do have a highly detailed logo, we also need a simplified version of the logo which can be recognizable at 16x16 pixel.
Liquid Labs develops Web and Mobile (iPhone, Android) solutions, hence, we are looking at following variants of the logo:
* A simpler 16x16 version of logo is required for Favicon. This can be low detailed logo icon but should be recognizable at a glance. For example, favicon for "vimeo" has "v", smashing magazine has the "s", Toyota has their symbol on red, and so on.
* A logo image that should preferably be square sized, which will be used as just logo icon (this should reflect favicon icon defined above).
* Full version of the logo image would include the logo icon. It should be landscape. It essentially symbolizes the company and would be used in company pads, websites, business cards and other places.