Livingly: Brief Document
We are in the process on launching an online brand called “livingly”. Livingly comes from living and also from loving. Both of these things are common with the place where you live. Meaning your house. The brand would be looking sell home textiles mainly duvet covers, kid’s duvet cover, matching curtains, rugs, cushions, fitted sheets and towels etc.
The primary focus would be to create a brand where people are satisfied with three main things.
1. The design. Which would be unique.
2. The Quality, where we will NOT compromise on.
3. The price, which would be competitive.
Designing for something like this would be easy. But here is the catch. We also have plans to add more diverse range of items to the collection. These include men’s clothing (initially only men’s) such as jogging bottoms, t shirts (normal, funky, standing out ones), polo shirts. This is just for the initial period. The range and items would increase hopefully within a year. Then there can be home decorative products such as lighting, rugs, furniture items, more clothing range, shoes for both men’s and women. For the initial period we will be selling the products on amazon while working on our website. Within a year we hope to increase the products and launch our own website as well. Hence the design aspect of the brand is my absolute priority.
I have contacted several of my friends and got numerous ideas but could not settle for anything. Where I am in a position that I need finalise, so the next process of branding can start. Hence, I am here to seek help with high hopes.
We would need a quality, unique, neutral logo which can be used for all the diverse range of products mentioned above. I am open to all styles and methods. But would really prefer a design, font and colour combination which makes the logo that stands out, unique, diverse, and brings the brand to life. At the same time, we would like a logo how the likes of polo, Lacoste, or other brands have as their trademark the front of their apparel. For that matter the logo would also look good and decent after being put on the polo shirts, trousers, hoodies etc. So ideally, we would like to replicate the logo for Livingly Home Textiles. And at the same time for clothing, it would be Livingly Fashion or Fabrics.
Please see the attached pictures just for reference. In these pictures both the icon-based logo and the word-based logo idea is presented. This is to show that I am open to BOTH the idea of word based and icon-based logo. Recently my inclinations have been more towards the writing -based design. Just because I think it would be more versatile, and easy to make a trademark logo of. However, I am hoping open to both the ideas.
I really wish you all the best of luck. Kindly feel free to ask me anything and I would answer as soon I can.