Emverbeke got their new logo design by running a design contest:
Logo for New Bakery in Small Community
Check out Emverbeke's Logo design contest…
Food & Drink
The Foundry Bakehouse & Deli is a new business opening in Albion, MI. The bakery will be the primary focus in the business so the word “Deli” should be smaller, and have a less prominent placement would be appropriate. Albion is a small community, with an industrial, manufacturing background specifically, iron foundries. Line drawings of an aspect of a foundry may be appropriate such as the smoke stacks or moulder. The store itself will have some exposed brick, original to the building which is from 1852, and will blend the “dirty” work of the foundry through some darker colors with a comfortable and well-lit dining area. The Albion community is relatively small, about 8,000 people, but the community also includes a small liberal arts college. Due to Albion’s location in Michigan, there is easy access to metropolitan areas such as Ann Arbor (home of the University of Michigan) and Lansing (home of Michigan State). The community does not lean towards, country bumpkin tendencies but more towards simple, clean but still rustic (not pretentious). The downtown is undergoing a revitalization and the bakery will be a part of it. The bakery will offer a few varieties of breads and some other pastry items such as cookies, scones, cupcakes, bagels etc. The primary market will be the community of Albion as well as the college students and college professors and staff. The offerings will also be distributed to area businesses through catering offerings. Another market opportunity will be selling to a new Courtyard Marriott hotel just a block away. We want the logo to be approachable, simple, and understated.
It is important that this logo can be used in a variety of settings such as digital, business cards, but also bakery bags, boxes, and apparel items. The logo should consist primarily of text with some simple images such as line drawings. I hate how much arrows are used in logos right now. Cutesie bakery imagery won’t work such as pink and purple cupcakes or an especially “girly” look. I’m hesitant for the logo to look “old timey” because the bakery is new but it shouldn’t feel modern and “spaces aged”. The logo needs to achieve a balance of rustic, simple and polished. I've included some images of the foundry.
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Emverbeke collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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