This briefing is for a logo design for an online shop. The shop will sell premium carpets in Europe. The company has a long background in importing carpets from Iran, India and Nepal and focuses on best quality carpets.
The carpets are very special, manually knotted, hence each carpet is a unique piece of highest quality.
The Logo should reflect this unique quality of each carpet, that users can purchase in the upcoming online shop.
The online shop "Rugwell" stands for highest quality handmade persian carpets for the sophisticated and modern interior shopper across europe in an affordable price range.
Rugwell is a modern, design affin style. Colourful and playful, but not too ornamentic.
The socio demographic of the target audience is:
• Male / female (no focus on gender)
• Between 40 and 60 years old
• High net income
• Higher education
• Living in large house or apartment
Their preferences/values are:
• Modern lifestyle
• High design affinity
• The home is their castle
• They are well taking care of their interior design
• Very demanding in terms of quality of furniture/carpets
• Are well willing to spend much money on a new carpet.
• The carpet brings warmth, liveliness and comfort to their homes.
The target audience are people in Europe. Design should reflect european taste (as opposed to american, asian, african or south american design styles).