Attached : styles and logo matching our vision of the brand and the style we wish to have.
- In the logo, we want a symbol and the name of the brand (usable separately), something simple and efficient.
- If the symbol manages to unite the sports dimension (surf, kite, hike, skateboarding, ...) and/or the natural dimension (sea, moutain, forest, ...) it's added value but it's not compulsory.
- The logo should be used monochrome, without too thin strokes.
PLACES WHERE THE LOGO WILL BE USED
Very diverse usages : small labels (it will be embroidered), but also big promotional posters.
- Modern and minimalist
- Pictogram + Name of the brand
The typography could be read from left to right or stacked from top to bottom.
WHAT WE DON'T WANT
- Logo with a generic symbol, we want something personalized.
- Logo where the name of the brand is difficult to read.
- Logo with calligraphy.