Our clients generally are time poor or unable, or unwilling for whatever reason to assemble their purchases themselves. Our clients generally find self-assembly tedious at best and impossible at worst. This service reaches a wide demographic, from young professionals to senior citizens. Some of our clients are time-poor, some are skills-poor and many are both. Most are based in urban areas of Australia.
All of our team are fully qualified carpenters. Our logo should portray the image of a professional, modern, niche service performed by experts. It should also portray the image of being a larger company. We do not want to be mistaken for a handyman service.
You the designer have creative licence with colours but the logo must work on a black background as well as white. Apart from this the designer can have creative licence with colours.
As our company is called Flatpack Wizard we would like some element of a wizard in the logo. This does not necessarily have to be a wizard character. It could possibly use something symbolic of a wizard's apparel or tools, such as a wand or hat. We are open to ideas.
Our website is pivotal to the marketing of our brand and company. It is the main contact point for our clients and the logo should be modern to represent this.