Brand and business: “The effective, natural, fun alternative to online dating” – A refreshing alternative to online dating, Wing Woman puts you in your most comfortable environment allowing you to be yourself and have the best chance of finding love. Branding should reflect earthy, subtle tones – no bright pinks and black
Target Audience: 25+ women, single, looking for a relationship, London based
Industry and competitors: Nobody directly in the field, the main competition includes online dating sites- eHarmony, match.com, zoosk.... there is a company in USA called wingwomen, however this is a service for men who go out with a group of women and the branding is very neon and gawdy
Values, feelings and messages you want the design to communicate: Safety, comfort, approachable, fun, simple design to get across that it is a reliable, fun alternative to sitting behind a computer screen
Goals: Work as a pull to get the audience drawn in to learn more about the specifics, nothing cheesy and cheap, as upmarket/middle range as possible.
Colours you do and don’t like- no neons or girly pastels, nothing harsh on the eyes, possibly browns over black
Specific ideas and imagery you like, as a general direction or theme – No outlines of women, maybe a gentle take on the “wings” concept however nothing cartoonish
Examples of other designs you do and don’t like- eHarmony- simple and nice, do not like cupid.com or zoosk