Understood and stuck to the brief, great communication throughout, always on hand to make any changes on time and created a perfect logo for us!
How bartw started their logo design journey
Who are you known as?
ChiroMatic or other combination where the "chiro" and "matic" are visually distinct (i.e. "matic" bold, etc.)
What’s your company slogan?
Option for adding "Sleep Systems for Back Pain" or "Sleep Systems"
Tell us a bit about who you are and the people you reach
We make the world's best clinical-grade mattresses and sleep systems for back pain.
Primarily, we are targeting men and women of all ages who suffer from back pain and our products are sold through the professional market - especially Chiropractors. It is a clinical grade system with serious technology. Here's the pitch:
Back pain gets in the way of a good night's rest and lost sleep makes your back pain worse. Someone had to break this cycle and Chiromatic did just that. Our mattress system was designed specifically for back pain & was created by experts in sleep science, chiropractic medicine & physiology.
Your back's needs change over time, but your mattress doesn't. Until now. Our sleep system evolves with your needs. A chiropractor will fit you to a base, mattress, and optional performance topper. The mattress is two-sided and offers two levels of support that you can change at any time. Special swap-able toppers let you customize comfort and luxury, and you can choose adjustable or fixed bases. You get control, comfort & relief that fits you like a glove and can evolve with your back's needs.
What industry do you think your business is most related to?
Other color requirements
Key option 1: b0d235
Key Option 2: 148eb5
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We're looking something that will work for a clinical/medical product but has a distinctly modern feel. Something simple with a more graphic quality than literal is ok. Brand essence is about performance, relief, trust and health.
There is a natural tension between a brand that is high-efficacy, high-technology, and performance-focused but also needs to be about relief, comfort, and luxury for people suffering from pain.
Physicians and chiropractors must trust this brand as well as consumers.